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Resources

Beyond the Donate Button: 5 Ways to Get More Online Donations Through Personalization

Most nonprofits think getting more online donations means adding a bigger donate button. That is table stakes. The real conversion...
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Why Your Annual Fundraising Plan Is Failing (And How to Fix It in 4 Steps)

Here is a statistic that should make you uncomfortable: most nonprofit annual fundraising plans are dead on arrival. Not because...
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Data-Driven Fundraising: Building a Single View of Your Donor to Stop the Guesswork

Your donor data is scattered across five tools, none of which talk to each other. Your email platform knows they...
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Your 90-Day Year-End Campaign Checklist: From Segmentation to Thank-You

Most nonprofits start planning their year-end campaign in October. By then, you have already lost 6 weeks of runway. The...
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Year-End Campaign Timeline: When to Send Each Email for Maximum Revenue

Year-end giving accounts for 30-40% of all nonprofit revenue in a typical year. Yet most organizations send their year-end appeal...
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How to Increase Donor Retention: 5 Automation Workflows That Stop the Leak

Your donor retention rate is a silent killer. You lose 50%+ of first-time donors, and manually sending we-miss-you emails is...
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Why Your Nonprofit Marketing Strategy Needs a CRM, Not Just an Email Tool

Here is a number that should reframe how you think about your nonprofit's tech stack: "marketing strategy" is the single...
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Digital Fundraising Mechanics: How to Increase Donor Retention, Write Appeals That Convert, and Get More Online Donations

Here's the number that should keep you up at night: the average nonprofit loses over 50% of its first-time donors...
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High-Impact Campaign Execution: The Nonprofit's Playbook for Giving Tuesday, Year-End, and Corporate Sponsorship

Most nonprofits run seasonal campaigns the same way every year: last-minute, stitched together across email and social with no shared...
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