I was a marketing executive who wanted out of the corporate rat race trying to build up side businesses online. I really wanted to quit my job and run my own business so I wouldn't have to be trapped behind a desk for the rest of my life .
I wanted to be able to create income so I would have the freedom to travel and live my life how I wanted, and be free of the chains of desk and office in a 9 to 5 job.
The thing is I was not making much money selling other peoples' products online and my main job was taking all of my time. That meant I wasn’t able to create income so I would have the freedom to travel and live my life how I wanted, let alone be free of the chains of desk and office in a 9 to 5 job.
To make things worse, I felt terrible because every day I stayed in my job meant it was less likely I would ever break free. I felt even worse about the situation because I'd be trapped in the job forever with no hope of escape. I felt like a complete failure.
The problem was that I simply didn't have the time or money to focus on both my job and my side business. Which meant I had to choose between the security of my job and my dream, which crushed me.
Then, as if by chance, something amazing happened...
That's when I realized I could bring my marketing experience to new entrepreneurs and help others grow their own online businesses!
It was now crystal clear to me how to create engaged digital communities to sell and educate, because I saw the power of the internet meant my clients and I didn't need a big company behind us to make money.
I also learned it’s not true that people won't follow you or care about your products without a big company behind you, you just need to start building your tribe right away instead.
As a result I quit my job and opened a marketing company to bring agency-size marketing campaigns to entrepreneurs.
After I did that, I started building a solid and engaged base of repeat clients.
Suddenly, I was helping others grow their businesses online while I was growing my own business.
That’s when I realized that the secret to build up side businesses online was using digital tools to bring communities together online.
My plan was to start helping a few select clients start growing their audiences and sales right away.
So I started writing out detailed agency-style marketing plans for these new clients. But we didn’t stop there.
We then built websites, social media profiles and other online platforms to execute our broad strategy.
After that, we wrote all the copy for email blasts, video shoots, and social media posts to send out over the next few months.
But there was still a problem...
It was nearly impossible to execute an agency-scope campaign with just a few of us. We had so many divergent tools, and we were tasking the clients with a lot of the grunt work to keep budgets down. Even worse, so many clients knew they needed our help but just simply couldn't afford it. I wanted to help entrepreneurs, but this wasn't helping.
We ended up getting so frustrated that we decided to find the best tools for marketing and automation so we could create a process we could teach to other entrepreneurs.
We chose to call it “The Disruptive One-Person-Agency Strategy”.
We thought if we could create something that would make it possible to execute our large-scale campaigns without needing a whole staff of people, we’d be really happy.
After months of traveling to conferences, investing every penny we had in research and development, endless testing and tweaking, we created The Disruptive One-Person-Agency Strategy.
I can now get an agency-size marketing campaign up and running in less than 30 days.
We then started to let other entrepreneurs use The Disruptive One-Person-Agency Strategy.
As a result of all this we were able to achieve the following:
Each of our clients is now outperforming their competition in social media, email and sales without a massive marketing department. Their email lists are growing with engaged followers every day.
After creating The Disruptive One-Person-Agency Strategy, I was not only able to help other entrepreneurs like me become free of the 9 to 5, I’ve also been able to stop charging so much for marketing consulting, because we can now use our proven system to automate as much of the marketing process as possible.
And in the end, all of this means I’m now able to be free and help others be free.
Chief Disruptive/ Bad Influence
Disruptive Strategies Group